Every pack, a digital touchpoint.
Hive IP generates unique codes, prints them in your factory using our ACG (Automated Code Generator) or supplies them to your packaging supplier, and validates them in the cloud — securely, at scale, for the world’s largest brands.
Trusted to generate and validate billions of unique codes a year
- 200+ ACGs deployed across PepsiCo factories
- Billions of unique codes generated and validated each year
- 99.85% cloud validation uptime SLA
- 10 min typical ACG install per production line
The only proof-of-purchase that can be used once, audited end-to-end, and never sits in a database.
Till receipts are easily faked. Batch codes — the same code printed on every pack — provide no real security and invite bots and fake accounts that corrupt your consumer database. A unique code is enforced as single-use at the system level, generates a clean record per real purchase, and can be supported by AI Vision audit checks when the campaign risk profile warrants it.
Till receipts
Easily faked, photographed and edited. High consumer friction. Hard to audit at scale.
Batch codes
Same code on every pack. Can be reused infinitely. Bots and fake accounts inflate every metric — corrupting your consumer data. Still ~90% of EU on-pack promos.
Unique codes (with Hive IP)
Single-use enforced. Audited end-to-end. Closed-loop architecture — codes are never stored in a leakable database. Clean consumer data, free of bots. Optional AI Vision audit checks can address the rare in-store copying concern.
An end-to-end coding solution — generate, print, validate.
A single integrated platform across hardware in your factory and the cloud that serves your agency, your support team and your consumers.
Generate
Unique, non-sequential, alpha-numeric codes from a proprietary multi-cipher algorithm. No two codes ever the same. Codes are never stored on the device — only generated when needed.
Generation explainedIn your factory using our ACG (Automated Code Generator) — a small device that plugs into your existing Best Before Date printers. Or supplied directly to your packaging supplier. Your choice; the rest of the system is identical.
Both print routesValidate
Cloud validation on AWS, served through a single API. Algorithmic — not database lookup — so it scales to billions of codes. Includes fraud monitoring, optional AI Vision audit workflows, and a Consumer Support Panel.
Validation & securityNo CapEx. Pay only on the codes covered by your active campaigns. Every pack ready to promote, every day of the year.
The legacy approach charges for every code printed. We don’t. The ACGs are typically supplied at no charge, and we bill only on the codes that are in market during a live campaign — so you can code every pack, all year, without the bill that would normally come with it.
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Free ACGs into your factory
No capital expenditure, no hardware purchase. We supply, install and service the units across your production lines.
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Pay only on active campaigns
You’re billed only on the codes covered by an active promotion — the codes on packs in market during the campaign window. Codes on packs outside any active campaign cost nothing. Validation, fraud monitoring and support are included.
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Always promotionally ready
Because every pack already carries a code, you can launch a digital direct-to-consumer push in days — not the months a traditional supply-chain print cycle takes.
Save 78% or more on print cost — and launch digital campaigns in days, not months.
Printing unique codes inside your factory using our ACG is dramatically cheaper than the legacy packaging-supplier route, removes the supply-chain wait, lets every pack carry a code 24/7, and is more secure end-to-end. We answer the “what about code copying?” question openly on the page.
Read the case for in-factoryWhat every pack carrying a unique code unlocks.
Unique codes started as a promotional tool. With every pack coded all the time, they become a foundation for loyalty, brand protection, supply-chain traceability and more — all from the same data layer.
Promotions
On-pack and digital direct-to-consumer campaigns. Just-in-time launches reacting to real-time events. Verified entries, real engagement data.
Promotions →Loyalty
Multi-purchase reward schemes, tiered point collection, repeat-purchase tracking. The mechanic behind News UK’s Sun Saver programme.
Loyalty →Anti-counterfeit
A unique code is a digital signature on every pack — a passport for authenticity, used by support teams and customers to verify the real product.
Brand protection →Supply chain
Traceability, provenance, sustainability data and recall handling — all anchored to the same per-pack identifier from the moment it leaves the line.
Supply chain →Let’s see what unique codes could do for your next campaign.
Whether you’re running global promotions on hundreds of millions of packs, launching a single digital push, or scoping a brand-protection programme — we’ll build the right route in.
Or get straight in touch: info@hiveip.co.uk